When you work in a controversial industry your marketing matter moves a lot more, because you’re trying to attract two different crowds. Whatever you do, your content will impress or disappoint users, so make sure your strategy is versatile and dynamic. Always generate awareness with your audience before trying to convert them to your favour, and adapt your strategy for different social media platforms. In summary, your brand awareness model should be based on the description of products, traffic and the increase of profits to achieve positioning a company in the top of the Google ranking. The bets are to look for Authority Sites. Perhaps the best option for a good positioning in search engines is to make a mixture between both SEO and SEM strategies and perform a good job of SEO while investing part of the budget in an SEM campaign.

Position a company in a controversial market niche

Create content based on keywords with questions

Interrogative keywords refer to those queries in which users seek a specific response. If you use them in your favour, you can get to position a company in the first results. Investigate the interrogative keywords of your niche and write them down. Your next task will be to produce content around these keywords, both for the blog of your website and for other relevant platforms. Start building quality links for web positioning and generate some social engagement around you. The results may surprise you!

In conclusion, the difference between both concepts is basically monetary and temporary. SEO positioning is an organic process and completely FREE while the SEM is a PAYMENT process. In addition, SEO work is usually seen in the medium and long term, while the SEM is an immediate and short-term strategy in which conversion actions can be carried out and the impact of the campaign can be measured in a short period of time, although at a higher economic cost. We are the best Authority Sites.

On Google’s first page in a week

One of the most recurrent questions in SEO is “when will I go out on the first page?”, In the first result, etc. The truth is that it depends on many factors, in some cases a few weeks, in other months, and in some, it simply cannot because of competition and lack of resources. Everything depends on the means with which you count out: mainly the state of your current website and what you are willing to invest. Think that like you, who need to be in the first results to generate income, there are hundreds (or thousands) of people who pursue the same and who continuously invest in the positioning of their business, because they know that their survival depends on it.

And if you can position yourself above them, rest assured that they will not like it and that they will do the impossible to push you down. Outbound Link Quality: Many SEOs believe that linking to authority sites allows you to send trusted signals to Google.

The topic of the outbound link: Search engines can use the content of the pages to which you link as a signal of relevance.

Grammar and spelling: A good use of grammar and spelling indicate quality in the content.

Syndicated content: Is the content of the page original? If it is copied from an indexed page it will not classify as well as the original.

Useful supplementary content: It is an indicator of the quality of a page and therefore helps Google ranking. Examples include currency converters, loan interest calculators and interactive recipes.

The secret of success in SEO by Authority Sites

The biggest secret to success in SEO and that rarely fails is this: work? Well, not exactly, rather: work, work, work, work … Yes, it is not the kind of “secret” that sells many courses nor does it make you a “guru”, but it is the only one that can guarantee results over time, also the work is done by the Authority Sites. As you already know, or you will find out if you have a business to maintain, it is of little use to have placed you in Google’s top position with the current “trick” this week … if the next one you fall to position 53. That I know there is no “secret” or “trick” or “magic” that allows you to get and maintain your position without work, work and work.

Yes, of course, there are techniques by Authority Sites that Google (BlackHat) do not like and that promise to position you more quickly, but the truth is that you also have to work to be able to do them well … and you run greater risks. And what about those promises of assured success? This infallible trick, of the program that positions you by clicking a button; all that does not exist, and if it existed it would not be made public because Google (or another search engine) would find out and solve the ruling … perhaps even penalizing those who have taken advantage of it. Or is it that if you really knew “the infallible formula” to position any website, in any niche, you would sell it for € 10? Positioning a website is possible, it is done every day, but it involves work and competitive niches much more than it may seem at first sight.

To do it in a correct way, it must be done by a positioning expert who knows which specific words to choose to bet on the most appropriate PPC (Pay per Click) and even to know the amount that has to be allocated to each keyword to make a correct one distribution of the entire budget of the client. It has to make an analysis of the most sought “keywords” to plan the campaign and do the evaluation of results later. Today we have seen the Authority Sites factors that Google, the search engine par excellence, uses to determine which pages should be in the first results for what searches. If you apply all these elements of web positioning in your pages, you will have many options to be in the top positions of the SERPs.